Ali is the Senior Research Officer and Technical Director at AUT’s AppLab, and a doctoral candidate exploring immersive experiences and mixed reality embodied design in pursuit of improving human-computer interaction. Ali’s background is in Digital Media, Filmmaking and Computer Graphics. His primary focus at AppLab is directing and executing technical research and development, as well as designing and developing interactive experiences in various formats, from PWA and Native Apps up to Virtual Reality and Augmented Reality experiences. These experiences are specifically targeted for teaching, cultural gamification, and research. Ali also mentors undergraduate and postgraduate students, supports interdisciplinary academic research teams, and looks after the lab’s technological needs.